A sensory and immersive in-store experience designed for IKEA
An opportunity to showcase IKEA’s lighting section with the goal of creating an immersive space that leaves the user with a memorable experience, allowing their inspiration to flow and fostering a connection between the user and the product.
Inspired by the light experiences of James Turrell, whose immersive installations dissolve the boundaries between space and perception, this project aims to guide the user through a highly sensory journey.
“Ljusets väg”
It means “path of light” in Swedish.
